The IOA is a nationwide group of 21 owner-managed operating companies that are dedicated to boosting the machine income of its customers.

The IOA has provided the means to offer regional and national retail companies coordinated access to a highly motivated group of leading machine operators. Thus the IOA is able to combine the fast decision making and attention to detail of local well respected companies with the economies of scale and reporting convenience of large national suppliers. Indeed, the IOA is increasingly seen as a credible alternative to national suppliers.